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Mello Yello Cherry and Peach continued to use the previous logo until 2017. This logo was only used for the regular variant and the Mello Yello Zero.

In December 2015, Mello Yello unveiled a new logo and packaging design, featuring a new stylized 'MY' emblem in black on yellow.

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Fellow Coca-Cola brands Powerade and Full Throttle had previously served as title sponsors. In 2013, Mello Yello became the title sponsor of the NHRA's professional drag racing circuit-the NHRA Mello Yello Drag Racing Series, as part of an extension of The Coca-Cola Company's sponsorship. The commercial featured cartoon adults who boarded a boat and made a band, singing ' Mellow Yellow'.

In 2011, Mello Yello relaunched its ad campaign. The game has been preserved and is playable on the MAME arcade emulator. In 1982, arcade manufacturer Gottlieb created but never released an edition of their successful arcade game Q*Bert with Mello Yello livery in-play as well as proposed cabinet artwork. Mello Yello was also advertised in the Nashville-based Ernest commercials in which he coined the beverage's official slogan 'Make The Mello Yello Move', followed by his trademark phrase, 'Knowhutimean?' Mello Yello also sponsored the fall Winston Cup race at Charlotte Motor Speedway through 1994. Mello Yello was seen as a sponsor on die-cast toy and collectible cars for both the Days of Thunder #51 Chevrolet Lumina and Kyle Petty's #42 Pontiac Grand Prix. He ran four seasons (1991–1994) with the sponsor before switching over to Coors Light in 1995.

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That livery went on to become a real NASCAR paint scheme the following year, when driver Kyle Petty drove with Mello Yello sponsorship in the Winston Cup Series.

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Mello Yello was featured in the 1990 NASCAR-based movie Days of Thunder, in which Tom Cruise's character, Cole Trickle, drove a Mello Yello-sponsored car to victory in the Daytona 500, although the product name itself is never verbally mentioned in the movie.

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The national expansion ended in 2021 with Mello Yello's availability limited to the eastern part of the United States, however it is still sold as a fountain drink at various locations including Arby's and Cracker Barrel. In 2011, Mello Yello began to replace Vault on Coca-Cola Freestyle machines. This re-branding has included an expanded distribution of the product, into such areas of the United States that have not had the product in years, such as the Northeastern United States and the Western United States. In April 2010, Coca-Cola announced new images of new packaging that it would be re-branding Mello Yello to resemble the packaging in 1979. Mello Yello Cherry is available at Coca-Cola Freestyle machines and is still available in limited markets. All three were only available for a limited time. The other two variants were Mello Yello Afterglow ( peach-flavored) and Mello Yello Melon. Mello Yello Cherry was released in response to Mountain Dew Code Red. There have been three flavored variants of Mello Yello in North America. In South Africa in the 1980s, Mello Yello became associated with Apartheid South African Police and their notorious canary-colored vehicles. Mello Yello was withdrawn from Australia in the early 1990s, being replaced with the similar but uncaffeinated Lift. Mello Yello is a highly caffeinated, citrus-flavored soft drink produced, distributed and created by The Coca-Cola Company that was introduced on March 12, 1979, to compete with PepsiCo's Mountain Dew.